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Bonicci's mission focuses on three equally important facets:
Providing Quality: Bonicci provides the highest quality diamond originating from pure sources and harvested using socially responsible practices.
Fostering Change: Bonicci provides education about the social and environmental issues affecting the diamond industry and identifies ways to help.
Promoting Growth: Bonicci supports underdeveloped communities ravaged by the diamond industry by donating a share of our profits.
Our Values: We offer you outstanding value by bringing you a selection of the finest diamonds direct from us; cutters to your jeweler. We bypass the intermediaries in the traditional distribution channels and pass on the savings to you. Bonicci believes that luxury goods need not come at great human or environmental cost.
Awareness: Aware consumers make informed choices. We work with nonprofit agencies to provide comprehensive and objective information about our industry. We believe that through their purchases, our customers will drive the future of the diamond and jewelry industry.
Community: We donate 5% of our profits to help communities who have suffered from unethical practices in the diamond industry. We strive to create a long-term and sustainable approach to community development.
Respect: We believe in promoting socially responsible business practices that respect human beings and the environment. We endeavor to treat all individuals with respect, both inside and outside the company.